iLunch

Challenge

iLunch is a fast-growing chain of lunch restaurants operating in Vilnius, Kaunas, Šiauliai, Klaipėda and other cities, with many locations in business centres. It is not a single website but a whole ecosystem: an online ordering platform, an internal iPad app and TV screens displayed in the restaurants. All of these touchpoints had to be united into one seamless experience.

At the same time the company was rolling out a new brand identity. The UX/UI solutions had to be convenient to use and consistently carry the refreshed brand across every platform.

Solution

We designed the UX/UI for the entire project: the online ordering platform, the internal iPad app and the in-restaurant TV screens. Every solution was tailored to its specific context and user, whether a customer ordering lunch online, an employee working with the internal system, or B2B partners.

We integrated the new brand guidelines into every touchpoint, so the experience stays consistent from the online store and ordering system to the restaurant screen. We paid special attention to speed and clarity, because lunch ordering happens fast, often during a short break.

Result

A seamless, modern and convenient experience across all platforms. A consistent visual language strengthens the refreshed brand, while thoughtful UX makes both customer ordering and internal work easier.